George Tattersfield joins Hachette Book Group as the new Vice President of Sales Operations

Hachette Book Group is excited to announce that George Tattersfield will be joining sales as the new Vice President of Sales Operations. With a strong track record of innovative leadership and strategic execution, George brings invaluable experience to team.

During his 18 years at Ingram Book Company, George played a key role in several important initiatives, including the development of the Guaranteed Availability Program (GAP) to capture lost sales through Print on Demand services. He was also instrumental in establishing the Publisher Fulfillment Program, which ensured seamless order fulfillment by partnering with publishers during the pandemic. Most recently, as Client Director at W.W. Norton & Company, George expanded the client base and strengthened his expertise in client relationship management and customer service.

In his new role, George will be essential to enhancing the efficiency and effectiveness of the behind-the-scenes systems and processes to better support our books and authors. He will collaborate across the company with HBG’s sales, operations, customer service, and warehouse teams to create seamless services for sales and customers. Additionally, he will focus on streamlining sales operations, implementing best practices, and ensuring alignment with HBG’s overall business objectives. The creation of this new role is essential in achieving the ongoing objective in freeing up the time of the Sales reps to focus on the sale of the book and customers. With George on point for any operational pain points and promoting efficiencies, sales will have the support they need to achieve this.

George will join Hachette on September 30, working out of the NY office and reporting directly to Lauren Monaco, EVP, Group Sales Director.